Gemini adds 0% stock trading, pitches itself as a financial "super app"

Crypto exchange Gemini began offering commission-free US stock trading on Tuesday, July 7, extending beyond crypto into equities as it tries to reposition as what co-founder Cameron Winklevoss called an "all-in-one financial super app," according to The Block, citing the company's own announcement.

The rollout covers most US states but excludes Alabama, Arkansas, Illinois, Massachusetts, Texas, Puerto Rico, Washington, D.C., and Guam. Nasdaq is named as Gemini's real-time market data provider. Mechanically, Gemini isn't running a full brokerage: it updated its FINRA registration to act as an "Introducing Broker," meaning it brings in customers and takes orders but does not execute trades, hold assets, or settle them. Those functions — clearing and custody for its stock (GEMI) trades — fall to Apex Clearing Corporation, per the announcement.

The equities push follows other regulatory expansion. Gemini recently won CFTC approval for Designated Contract Market and Derivatives Clearing Organization licenses, letting its Olympus subsidiary act as a derivatives clearinghouse. In May, the CFTC apologized to Gemini for its earlier lawsuit over the exchange's bitcoin futures offering. Gemini, founded in 2014, went public as Gemini Space Station in September 2025.

Key facts

• 0% commission US stock trading launched Tuesday, July 7, 2026 (The Block, citing Gemini's announcement).
• Excluded jurisdictions: Alabama, Arkansas, Illinois, Massachusetts, Texas, Puerto Rico, D.C., Guam (Gemini announcement).
• Gemini registered as an "Introducing Broker" with FINRA; Apex Clearing Corporation clears and custodies GEMI trades (announcement).
• Nasdaq provides real-time market data (announcement).
• Gemini reported 42% year-over-year revenue growth in Q1 2026 but a $109 million net loss for the quarter (The Block).
• Won CFTC DCM/DCO licenses for its Olympus derivatives clearinghouse; CFTC apologized in May 2026 for a prior bitcoin-futures suit (The Block).

The real-world read

"All-in-one financial super app" is Gemini's own marketing language, delivered in founder quotes — it describes ambition, not a finished product, and should be read as positioning rather than fact. The more concrete question is how "0%" pays for itself. As The Block notes, zero-commission brokers earn elsewhere — payment for order flow, interest on idle cash, margin lending, premium subscriptions, or data sales — and Gemini has not said which route it will take. Until it does, "commission-free" describes the headline, not the cost structure.

Note also what "Introducing Broker" means: Gemini is the storefront, but Apex executes, clears, and holds. And the expansion lands against a weak backdrop — 42% revenue growth alongside a $109 million quarterly loss suggests diversification under financial pressure, not from strength. The move tracks rivals Coinbase and Kraken, which are also adding equities and commodities; Gemini is following an industry pattern, not setting one.

Not financial advice. This is reporting on a corporate product launch, not a recommendation to use any platform or buy any security.

Sources

• The Block (July 7, 2026), reporting on Gemini's own announcement — provided all launch details, quotes, licensing, and financials. Secondary source citing Gemini's press announcement (an interested party) for product specifics. The Block discloses Foresight Ventures as majority investor and crypto exchange Bitget as an anchor LP of that fund; it states it operates independently.